Sponsors vs. Recruiters


Are you a sponsor?

Or are you just another recruiter?

There is a huge difference.

The recruiter is effective at “signing up” people.
But then he leaves them to “sign up” others.

Recruiters seem to be in a frantic search to find superstars among the crowd, and his way to “find” them is to “sign them up” and then wait for them to rise to the top. The recruiter believes in “love ‘em and leave ‘em. The others will eventually quit. The recruiter believes in the “one-night-stand”. He is in "sales" and is out to "make a sale".


The sponsor is different. He knows that anyone worth sponsoring is worth developing. The sponsor believes in “marrying” the people he sponsors. Being a sponsor is an ongoing, continuing activity. It is this continuing activity that creates loyalty to the sponsor, and gives the sponsor serious credibility.

The sponsor wants to "make a friend".

The recruiter wants to "make a sale". The recruiter is a traveling salesman; once he has sold you, he is gone.

The sponsor is a helper/teacher who wants you to have the training and tools you need to be successful, and the encouragement to keep plugging.

Sponsoring is a transferable concept. Your sponsor wants you to be a sponsor. A sponsor develops other sponsors by deliberate, careful help and encouragement.

A recruiter expects a born superstar.

My six sons: Each time that I went to the hospital nursery, I was a proud father of a baby boy. As I looked at those babies in that nursery, they each had a card saying either “boy” or “girl”. Not one of those cards said “superstar”. In all those trips to the nursery, I never found one superstar. Superstars are “developed”, they are not “born”. Developing a superstar takes training, encouragement, help, patience, and time. It takes being a sponsor.

What does it take to become a superstar? It take a lot of attitude-type things, such as confidence, commitment, determination, credibility, etc. Where do these “attitude” type things come from? They are learned. They are taught. They are “caught”. Here are the stages of the development of a superstar.

1. Have a real sponsor.
2. Learn to be a real sponsor.
3. Develop others who will be real sponsors.
4. Teach them to teach others to be real sponsors.

The secret to success in Networking is this:

The recruiter is not building a “multi-level” organization, it is all one level (and most of them will quit).

The sponsor is building a duplicatable system that can run downline through his organization. This builds a powerful downline because it is built deep and strong.

What is the difference between a recruiter and a sponsor? It is the difference between “hype” and “help”.

The sponsor’s job begins when you enroll; the recruiter’s job is done when you enroll.

The goal of the recruiter is to enroll people.
The goal of the sponsor is to train leaders.

Before asking yourself which you want to be, ask yourself which do you want your upline to be. Remember, you are the upline to other people. The key to success in Networking is found in two rules:

1. Be a sponsor.
2. Keep being a sponsor.

Copyright 1986, 2011
 

Why Join Our Team

Worst Way to Begin

The Secret Question Your Prospect Wonders About YOU

MLM Tools

Home